Porsche continues to fascinate me and other automotive enthusiasts around the world. The sheer commitment of the brand to its clients and vice-versa has led to some very interesting developments in the aftermarket space, fueled by Porsche's support and ability to predict their client's wants. I suppose that's precisely how a small, specialty carmaker is valued over 90 billion Euros, higher than its parent Volkswagen Group. By allowing companies like Techart, Ruf, Singer and Guntherwerks to create some spectacular examples, Porsche continues to create more lifetime value for its customers.
This story is from the May 2023 edition of TURBOCHARGED.
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This story is from the May 2023 edition of TURBOCHARGED.
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