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A year now at the helm of Lexus India, how has the experience been, moving from the mass market end of things at Toyota to the luxury end?
Luxury is a very personal concept for me, and so far, it has been an exciting journey in this space. Lexus has a clear vision of establishing itself as a luxury lifestyle brand and I feel content that we are in the right direction. We are growing as an economy and the taste of Indian luxe customer is evolving. I am thrilled that I am a part of this wave and at the crest of it, crafting experiences for the new India.
What are the biggest challenges you see for the growth of the luxury car industry in India?
Although the luxury segment has enjoyed growth, the biggest challenge that lurks is the global supply fluctuations - lack of enough critical mass in the country makes it difficult to make in India and hence cost even escalates further.
How important is India as a market for Lexus on the global map?
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BULL 'CHARGE'
In conversation with Francesco Scardaoni, Region Director, Automobili Lamborghini, Asia Pacific about India's rising importance for the brand
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FAREWELL TITAN
Sir Ratan Tata, proverbial father of the modern Indian automotive industry has passed away at the age of 86
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RETURN OF THE SAMURAI
Toyota to return to Formula 1 with Haas
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WINNING FORMULA
McLaren reasserts its supremacy in the hypercar sphere with the W1
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FUTURE ICON
Ferrari asserts its dominance in the hybrid hypercar sphere with its newest entrant
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BAJAJ PULSAR N125
The Pulsar N125 takes a new approach to 125cc motorcycling
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TRACING RIGHT LINES
We test the newest offering from Reise Moto at CoASTT
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THE REAL DEAL
The Volkswagen GT Line ticks all the boxes for a complete driverâs car
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BYD eMAX7
Is the eMAX 7 the ultimate family-friendly EV?
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KIA CARNIVAL LIMOUSINE
Kiaâs premium MPV gets bigger, plusher and more luxurious