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<p>Hero MotoCorp recently made it clear that they are serious about making a mark on the burgeoning premium motorcycle segment of India, a territory that hitherto has been dominated by its various rivals. To that effect, they made it clear that the focus needs to be on customer experience so Hero has now&nbsp;opened its first premium dealership in Calicut. This is a far cry from the Hero dealerships we&rsquo;ve all been familiar with, thanks to Hero&rsquo;s ubiquity throughout the nation.</p>
<p><img style="width: 100%;" src="https://cdn.magzter.com/1610773134/1699247034/articles/M2RRNA-rz1699257690147/1828631923.jpg"></p>
<p>The Premia dealerships will only display Hero&rsquo;s&nbsp;flagship products, such as the newly-launched Hero Karizma XMR, the Vida V1 and of course, the Harley-Davidson X440 co-developed with the legendary US manufacturer. The Premia dealerships will also have digital interactive modules for customers to interact with various Hero products, including configuring the two-wheelers in a virtual environment.</p>
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<p>With a bevvy of new performance-oriented products targeted at enthusiasts, Hero couldn&rsquo;t have picked a better time to start its premium brand experience journey.</p>
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PREMIUM EXPERIENCE

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.