GRAND SLAM!

An unstoppable force from the future meets an immovable object from the present...

- SHIVANK BHATT

Challenging the status quo has consistently been considered a pivotal factor in instigating a revolutionary change. Be it politics, culture, or technology, history is rife with examples of those who rebelled against conventional norms and emerged as catalysts for reform, fundamentally redefining and reshaping the rules of the game in their respective fields. 

However, such a disruptive strategy for bringing about innovation is not a guaranteed winning formula. Straying too far from fundamental principles can also be counterproductive. ‘Too much change is bad, ask the climate!’ said the great Michael Scott once, and although it’s worth a giggle, there’s some truth in that. In our quest to achieve greatness, we often end up making things worse for ourselves.

This brings me to BMW and its ongoing adventures. Once known for its elegant, understated, and sophisticated cars, Bavaria’s approach seems to have shifted towards ostentatious and in-your-face designs, which rile up BMW enthusiasts and common folks alike. And the latest example of this shift is the brand-new i7.

On the face of it, the i7 is the electric derivative of the seventh-gen 7 Series. But, as you will learn later in this story, it’s way more than just that. BMW’s idea with the i7 is to redefine the term ‘luxury’ by taking it to a whole new level, into an entirely different dimension.

But, is all of that required? You see, the meaning of luxury is rather straightforward – ‘a state of great comfort or elegance, especially when involving great expense.’ It’s as simple as that. So, isn’t BMW’s attempt to take things to extremes rather unnecessary?