This knowledge now extends outwards, into the vastness of inter-stellar space, and inwards, into the human body and the minute genes that compose it. Much of this has been translated into technology: a variety of products in every conceivable field, and an ability to cure many health afflictions. Life has generally become easier, more comfortable, and healthier.
SCIENTIFIC ADVANCES
Neuro-scientists have begun to understand the functioning of the brain, and psychologists are fathoming mind and behaviour. Data analysts mine massive data sets to use such knowledge to model and predict an individual's action (will you buy a shirt today?), or even to instigate it (what stimulus will trigger an impulse purchase?). Advertising - and displays in stores - are intended not only to create brand visibility, recall, or salience, but also to stimulate purchase.
This story is from the September 09, 2023 edition of BW Businessworld.
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This story is from the September 09, 2023 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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