The farsighted surgeon saw that while competent doctors treated the unending stream of patients with great empathy, they could not hope to defeat the disease without addressing the twin issues of Cancer Awareness and early Primary Preventive Screening. He knew that most Indians looked at cancer as ‘wrath of God’ and a ‘stigma’ and thought it best to keep quiet about any unexplained symptoms and, so, large numbers lived with pain and died without ever seeking help at a hospital.
The prohibitive cost of treatment was another factor for this societal behaviour. The ICS vision was to become a Beacon of Hope for the suffering millions, by making them aware about the benefits of early screening, helping those with early symptoms get the best treatment at reasonable cost. They explained that ‘cancer is not a death sentence and most cancers – if detected early – are curable.
Public Spirited Persons
This story is from the October 07, 2023 edition of BW Businessworld.
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This story is from the October 07, 2023 edition of BW Businessworld.
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