Amidst the bustle, a young executive – probably sipping on a cold brew— breezes into the workspace, headphones in, with an air of casual confidence. This young professional belongs to Generation Z, the cohort slowly stepping into the heart of India’s corporate engine. And here we stand, tasked with the responsibility of leading them and having them lead into the 21st Century workplace – a task that promises to be as thrilling as it is challenging.
Generation Z at the Workplace
Generation Z, born between the mid-1990s and early 2010s, grew up with smartphones, social media, and the internet. They are comfortable with technology and prefer digital communication, making them adept at multitasking across various platforms. Their digital fluency enables them to quickly adapt to new tools and software, an asset in today’s tech-driven workplaces.
However, reducing them to mere tech enthusiasts would be a grave miscalculation. This generation is ambitious, globally minded, and aware of the world’s challenges – climate change, social inequality, and economic volatility. They seek meaningful work that aligns with their values, often preferring companies that demonstrate a commitment to social responsibility, sustainability, and ethical practices. Gen Z is motivated by a purpose and wants to contribute to positive change.
This story is from the September 21, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 21, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Is Leadership Without Hierarchies Possible?
LEADERSHIP IN THE current era is more challenging than ever before.
The Rise and Evolution of Coffee Culture in India
AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.
The Daily Ground Goes Desi
Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point
Cracking The Indian Code
TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability
Making Coffee the New Chai in India
Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee
Scripting A New Era Of Coffee In India
From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul
Fresh Brew, Big Ambitions
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
"On Track To Become India's Top Café Chain"
In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences