ABHIJEET ANAND, a petroleum engineer from IIT Dhanbad with over eight years of experience at Schlumberger, transitioned from the oil industry to the world of coffee after observing a gap in India’s market. Inspired by his experiences in Europe and the contrast between how coffee is perceived abroad and in India, Anand founded abCoffee in 2022.
abCoffee is a technology-enabled, grab-and-go coffee chain that aims to make quality coffee accessible and affordable, shifting its status from a luxury item to a daily necessity. With an ambitious vision to establish 10,000 outlets across India by 2030, abCoffee’s 2024 growth strategy includes expanding to 150 outlets, with plans to reach 1,000 by March 2026.
A Coffee-first Approach
While major coffee chains like CCD, Starbucks, and Barista dominate the market, abCoffee has taken a different approach. For Anand, abCoffee is not just about creating a third space for people to hang out; it is a product-centric company.
The brand’s mission is simple: great coffee at the right price, available everywhere. One of abCoffee’s key differentiators is its “coffee on the go” model.
Traditional cafés often make customers wait for up to 17 minutes for a cup of coffee. abCoffee prioritises efficiency, ensuring customers can grab their coffee quickly and get on with their day. This approach resonates with today’s fast-paced lifestyles, where time is of essence. Affordability is another cornerstone of abCoffee’s strategy.
This story is from the September 21, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 21, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
