COFFEE consumption in India is on the rise, with the market expected to grow by over 8 per cent annually, driven by younger consumers opting for café culture. As the second-largest café chain in India with 450+ outlets and a robust network across 140 cities, Barista is poised for rapid growth and market leadership.
Market Share And Position
Barista, a pioneer in India’s café industry, has secured a significant market position. “Today, Barista is the secondlargest café chain in India, with a network of over 450 stores, and we are on track to becoming the top player in the coming months,” said Rajat Agrawal. The brand’s reach spans more than 140 cities in India and Sri Lanka, with Barista already dominating the Sri Lankan market with 40-plus outlets. “We control around 10 per cent of India’s café market, excluding airport business,” he added, underscoring the brand’s strong foothold.
Expansion Plans And Growth Strategies
Barista is on a rapid growth trajectory, having opened over 200 outlets in the last three years. “We plan to double our network over the next 4-5 years, expanding across both company-owned and franchise-owned stores,” shared Agrawal. With increasing consumer demand in tier-1, 2, and 3 cities, Barista is well-prepared to scale further. The company is also targeting transit hubs such as airports, railway stations, and highways to capture more market share.
New Product Launches And Menu Innovations
Denne historien er fra September 21, 2024-utgaven av BW Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra September 21, 2024-utgaven av BW Businessworld.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
The Rise and Evolution of Coffee Culture in India
AS A BANGALORE native, South Indian filter ‘Kaapi’ has always been a significant part of our tradition.
The Daily Ground Goes Desi
Success in Tier-2 and Tier-3 cities hinges on several key factors, with one of the most important being the ability to offer high-quality products at an accessible price point
Cracking The Indian Code
TARUN JAIN, CEO of Tim Hortons India believes in creating an experience at cafes by blending global quality, local flavours and affordability
Making Coffee the New Chai in India
Affordable, great-tasting coffee made fast-abCoffee is reshaping how India drinks coffee
Scripting A New Era Of Coffee In India
From a bootstrapped startup to international expansion, NOTHING BEFORE COFFEE is brewing its way to the top by challenging the giants of the coffee industry with innovation, personalisation, and sustainability
"Driven By A Younger Demographic, Coffee Culture Is On The Upswing"
SUNIL D'SOUZA, Managing Director and CEO of Tata Consumer Products, discusses the company's strategic growth in India's booming coffee market, focusing on premiumisation, innovation, and expanding consumer experiences both at home and in cafés, in this exclusive conversation with BW Businessworld's Tarannum Manjul
Fresh Brew, Big Ambitions
From startups to stores, Beanly's Samayesh Khanna and Rahul Jain elevate India's coffee culture by making freshly brewed coffee a daily delight
"On Track To Become India's Top Café Chain"
In an exclusive interview, RAJAT AGRAWAL, CEO of Barista Coffee, shared insights on the company's current market position, expansion strategies, and its response to growing competition
"Ensuring A Seamless Coffee Experience Outside The Cafe Is The Next Big Thing To Watch Out For"
In an exclusive conversation with BW Businessworld's Resham Suhail, Third Wave Coffee CEO RAJAT LUTHRA and its Co-founder AYUSH BATHWAL delve on how they are navigating the competitive landscape, going beyond retail and tapping changing consumer preferences
Go Glocal
Crafting experiences with a glocal touch, Tata Starbucks CEO SUSHANT DASH is credited with pioneering personalised coffee culture in a tea-loving nation