THE FESTIVE SEASON is a time for indulgence and of course, gifting. This year the consumer electronics market seemed to sparkle the most. The electronics market itself seems to be in the throes of a transformation, with more and more consumers veering towards high-end products. The October to December span of festivals is traditionally a time for celebratory purchases and 2024 has brought a clear shift towards premium gadgets and appliances, as the country’s growing middle class embraces high-end technology. Brands like Xiaomi, OPPO, vivo, Haier, and Apple are capitalising on this rising demand from consumers eager to upgrade their lifestyles.
Xiaomi: Smart Homes
For Xiaomi, the festive period is a prime opportunity to showcase its premium products, particularly in the home entertainment segment. The brand has recorded a 30 per cent increase in the large-sized 4K television segment, signalling a strong demand for high-quality home entertainment systems. According to Anuj Sharma, Chief Marketing Officer of Xiaomi India, “Consumers are keen on buying products that add value to their lifestyles.”
Xiaomi has introduced Rs 1,000 crore worth of festive offers across its product range, with its Xiaomi Pad and Pad Pro 5G seeing heightened interest during the 70-day festive period. This demonstrates how Indian consumers are increasingly investing in smart home devices to enhance their living spaces, making Xiaomi a key player in the premium home entertainment market.
OPPO: Elevating Festive Excitement
This story is from the November 16, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 16, 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
GLOBAL PERSPECTIVE, LOCAL EXECUTION
THE year 2024 was when we broke barriers. Ferrero India has been quietly working away to build its portfolio. This year, the emphasis was on breaking away from the clutter with storytelling, emotional resonance, and innovation to grow, exploring and fortifying digital media.
WHAT LIES AHEAD FOR INDIA'S STARTUP LANDSCAPE
INDIA'S startup ecosystem, often hailed as the heartbeat of innovation, has had a transformative year in 2024. After a period of cautious optimism in the previous years, 2024 saw a significant revival in funding, underpinned by resilience, creativity and a renewed focus on value-driven growth. From Tier-2 and Tier-3 towns to groundbreaking innovations in established sectors, the pulse of entrepreneurship beats stronger than ever. As we step into 2025, the momentum promises to accelerate, with certain trends poised to define the trajectory of India's startup landscape.
THE AAP MODEL OF GOVERNANCE
The DelhiModel—A BoldNewRoad Map to Building a Developedindia by Jasmine Shah
Astrology's Role in Charity & Social Impact
CHARITY AND DONATION, described as 'Daan' in Vedic Jyotish, are spiritual and pious practices that harmonise the cosmic energies and sanctify the planetary influences in our lives. Through the selfless act of giving, not only does the receiver benefit, but the giver's soul is uplifted, purifying their heart and mind.
CAUTIOUSLY OPTIMISTIC: FROM A BUMPY RIDE TO A BUMPER BONANZA
In an all-out effort to realign itself to a mainstream growth trajectory in 2025, the retail industry finds itself with a bouquet of opportunities, bracing to unleash the true potential
INDIA'S ADLAND TO RADIATE STRONGLY IN 2025
By embracing technological innovations, understanding regional market nuances, and adapting to regulatory changes, marketers prep to build a healthy year for their brand and the overall market
SOFTWARE-DEFINED VEHICLES REDEFINING INDIA'S AUTOMOTIVE FUTURE
India's automotive industry is transforming with the rise of software-defined vehicles (SDVs). By decoupling hardware from software, SDVS are not only redefining vehicle design and functionality but also positioning India as a global leader in this innovation-driven evolution, writes BW Businessworld's Sahil Mohan Gupta.
PHIR BHI DIL HAI HINDUSTANI
The Unforgettable Divas of Bollywood by Ambassador Surendra Kumar Retd)
INDIA's MSMEs IN 2025: BATTLING DELAYS, DEBT, DIGITAL CHALLENGES
For India's beleaguered MSME sector, 2025 stands at a crossroads. The decisions made today will define the future of millions of small businesses and their role in the nation's economic story
End of a Glorious Chapter in Indian Cinema
THE 55TH EDITION of the International Film Festival of India has gone off well. The line up of films is ascribed as one reason for its success and as the festival's Artistic Director of Programming, some credit for this success has been attributed to me. So, the current going can be described as worthwhile for a 65-year-old, who is getting to do what he enjoys and gets paid for it - both in terms of money as well as recognition. And for this present situation of life, I feel grateful to Shyam Benegal.
