THAR ROXX: MAHINDRA'S GAME CHANGER? MHO1TC 137
BW Businessworld|September 07, 2024
Mahindra has taken the iconic Thar to new heights with its 5-door design, combining enhanced practicality with the legendary off-road prowess. As the company aims to redefine its SUV segment dominance, we test if the Thar Roxx truly lives up to the hype
Utkarsh Agarwal
THAR ROXX: MAHINDRA'S GAME CHANGER? MHO1TC 137

MAHINDRA HAS finally launched the much anticipated 5-door version of Thar, designed to be bigger, bolder, and more practical while still promising the untamed spirit that has made the Thar an off-road icon in India. But the question on every enthusiast's mind is simple: does it deliver? We put it to test to find out.

First Impression - Exterior

The Thar Roxx grabs your attention right from the moment you set eyes on it. The design, while unmistakably Thar, has evolved.

The additional rear doors elongate its profile, giving it a more substantial road presence.

The front gets a new six-slot double stack grille with front camera, now flanked by Bi-LED projector headlamps and c-shaped DRLs that demand attention. The wider fender flares with Thar Roxx badging and larger 19-inch alloy wheels (available in top variant only) wrapped in chunky all-terrain tyres adds to its imposing stance.

At the rear, you get the signature side-hinged split tailgate with an externallymounted spare wheel with rear camera and a lot of storage space but will get to that a bit later.

The Thar Roxx is available in a palette of seven body colour options-Deep Forest, Everest White, Tango Red, Battleship Grey, Nebula Blue, Burnt Sienna, and Stealth Black.

Interior

Step inside, and the first thing you notice is the space.

The 5-door Thar Roxx offers a roomy cabin, especially for those familiar with the cramped quarters of the 3-door variant.

The rear seats, accessible via proper 90-degree opening doors now, provide ample legroom and headroom, making the Thar more family-friendly without compromising its off-road DNA.

The dashboard is a mix of ruggedness and modernity, with ambient lighting, a large 10.25-inch digital instrument cluster and infotainment touchscreen that supports wireless Apple CarPlay and Android Auto.

Diese Geschichte stammt aus der September 07, 2024-Ausgabe von BW Businessworld.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der September 07, 2024-Ausgabe von BW Businessworld.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BW BUSINESSWORLDAlle anzeigen
MEMORIES & IMPRESSIONS
BW Businessworld

MEMORIES & IMPRESSIONS

Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.

time-read
3 Minuten  |
October 19, 2024
The Robotaxi Market
BW Businessworld

The Robotaxi Market

The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.

time-read
1 min  |
October 19, 2024
And the Nobel Prize Goes to AI
BW Businessworld

And the Nobel Prize Goes to AI

The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.

time-read
1 min  |
October 19, 2024
Ola Electrified
BW Businessworld

Ola Electrified

Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.

time-read
1 min  |
October 19, 2024
Sharp Slide in Industrial Output on Eve of Deepavali
BW Businessworld

Sharp Slide in Industrial Output on Eve of Deepavali

India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.

time-read
1 min  |
October 19, 2024
Heralding the Solar Era with Sustainable Electrification
BW Businessworld

Heralding the Solar Era with Sustainable Electrification

RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more

time-read
2 Minuten  |
October 19, 2024
A WELL-GREASED MACHINE
BW Businessworld

A WELL-GREASED MACHINE

The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar

time-read
4 Minuten  |
October 19, 2024
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
BW Businessworld

DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH

For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh

time-read
7 Minuten  |
October 19, 2024
Disruption Ahead: Beyond Organisation Charts and Structures
BW Businessworld

Disruption Ahead: Beyond Organisation Charts and Structures

ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.

time-read
3 Minuten  |
October 19, 2024
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
BW Businessworld

Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment

We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.

time-read
2 Minuten  |
October 19, 2024