What is the current organisational structure of Flipkart Wholesale and how it supports your strategic goals?
Flipkart Wholesale, part of the Flipkart Group, is a digital B2B marketplace with the primary goal of transforming India’s kirana retail ecosystem by leveraging its homegrown technology and innovation capabilities. Our vision is to provide a one-stop access to an extensive selection of products to kirana owners, SME and wholesalers, by providing them with data-driven recommendations for relevant stock selection, thereby increasing members’ retention and higher profits. Flipkart Wholesale has empowered various regional brands to reach the masses and given them access to national markets by helping them transcend the regional boundaries. Our focus on better visibility for companies and retailers, regional selection, growth of street business, and credit services has been critical to our growth.
How does Flipkart Wholesale prioritise sourcing from SME and MSME sectors, and what initiatives are in place to support these businesses?
This story is from the 24 August 2024 edition of BW Businessworld.
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This story is from the 24 August 2024 edition of BW Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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