AS A RAINY SUMMER EVENING FELL OVER A NATION battered by Covid-19 and Brexit in July 2021, more than 30 million people across the UK watched the final football match of the European Championship. The men’s team was the first to reach the finals of a major international tournament in more than five decades. With the score tied in the last minutes, five England players took penalty kicks. The first two made their shots. The next three, who were Black, didn’t. England lost the game.
By the next morning, a stream of abuse, including monkey emojis, had been directed at the three Black players’ social media accounts. More than a thousand racist tweets were posted; among those that went viral was a particularly ugly one that appeared to come from an account that Twitter users quickly connected to a LinkedIn profile, and then to an employer. It was Savills Plc, one of the most prestigious real estate companies in the country, founded in the 1800s in part to help aristocrats and other landowners manage their estates.
Savills immediately said that it was appalled by the tweets, abhorred racism and racial discrimination, and had started an investigation. It also said that the employee had been suspended, the case had been referred to the Greater Manchester Police, and that the individual claimed his account had been hacked. But by then, the company had been swept up in the online furor as images of Savills UK’s largely White and male management racked up retweets. That same day, Savills emailed its staff about how to deal with “concerned clients and contacts.”
Esta historia es de la edición December 19, 2022 de Bloomberg Businessweek US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición December 19, 2022 de Bloomberg Businessweek US.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers