Riding on this strong demand, the platform has enhanced its Virtual Try-On feature, an offering that leverages Augmented Reality and Virtual Reality to personalize and improve the end-to-end shopping journey on the platform, enabling customers to discover and purchase the perfect shade across makeup categories.
This story is from the January 2024 edition of Business Of Fashion.
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This story is from the January 2024 edition of Business Of Fashion.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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