AFTER A DULL phase of nearly two years, it seems Bollywood got back its mojo in 2023. Multiplexes are witnessing increased footfalls as Hindi films such as Pathaan, Gadar 2, Jawan and Animal, among others, have finally succeeded in attracting audiences to theatres. “Our Q2 (July-September) was exceptional because we had two exceptional movies (Pathaan and Gadar 2) that grossed more than ₹500 crore each. There was a tailwind of Oppenheimer, Barbie and other Hollywood biggies, too,” says Ajay Bijli, Managing Director of PVR INOX.
This story is from the January 07, 2024 edition of Business Today India.
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This story is from the January 07, 2024 edition of Business Today India.
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