SOON AFTER MALDIVIAN politician Zahid Rameez triggered a controversy by mocking the beaches of Lakshadweep on January 5—in the wake of Prime Minister Narendra Modi’s visit there—all hell broke loose on the internet. The hashtag #BoycottMaldives was trending on social media in India.
This incident has, predictably, triggered a diplomatic row, given Maldivian President Mohamed Muizzu’s pro-China stance. But it also appears to have sparked a big shift in Indians’ travel plans to the island nation and a move towards domestic destinations, with Lakshadweep topping the charts.
Travel and tourism companies say they are seeing a huge spike in searches for Lakshadweep on their online portals, while the Maldives is already seeing cancellations of trips.
Per the Indian Association of Tour Operators (IATO), the impact of the boycott call would become apparent in 20–25 days. “Many Indians on social media have claimed that they have cancelled their planned holidays to the island nation,” says IATO President Rajiv Mehra. He adds that there are no new inquiries for the Maldives. “Those who have made payments will not cancel them. We are expecting that people will not book trips to the Maldives.”
This story is from the February 04, 2024 edition of Business Today India.
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This story is from the February 04, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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