"EVERY PRODUCT CATEGORY IS ON A GROWTH PATH"

Henrique Braun, EVP & President of International Development at The Coca-Cola Company, talks about India, $1-billion brands, and customer connect

- SIDDHARTH ZARABI

THIS JANUARY, at the meeting of the World Economic Forum in Davos, India was in the limelight, with a host of global corporate leaders and experts who had converged at the ski resort, discussing the country and its prospects at various fora. One of them was Henrique Braun, EVP & President of International Development at The Coca-Cola Company. In an exclusive conversation with Business Today, Braun talks about Coca-Cola’s strategic outlook and growth blueprint for India. Edited excerpts:

What is the strategic outlook of The Coca-Cola Company for the Indian market?

India is a great growth market for The CocaCola Company. In volume terms, it is actually the fifth-largest country in the whole Coca-Cola ecosystem, and it is a market that has been growing in the last few years in sync with the country. It is really a story that goes in line with the investments that the government has been making in infrastructure, not only in the physical space, but in digital as well. We have also been enjoying the same ride over the past few years. So, it is an important market that we continue to grow as we look into the future.

What are the prospects for Coca-Cola in India in terms of market share growth?