Logging into Bharat
Business Today India|August 06, 2023
With the launch of its new feature phone, Reliance Jio hopes to make the most from the transition of 2G feature phone users to 4G services
KRISHNA GOPALAN
Logging into Bharat

INDIA'S LARGEST TELECOM operator Reliance Jio Infocomm has launched the Jio Bharat V2 phone at ₹999, which the company claims is the lowest-priced internet-enabled phone. It can be bought with a monthly plan of ₹123 (apart from the ₹999 for the phone), where customers get unlimited voice calls and 14 GB data every month.

This comes after Mukesh Ambani, Chairman & MD of Reliance Industries, had launched the JioPhone with 4G-enabled features in July 2017. After disrupting the voice and data market in 2016, this was the next salvo from the petrochemicals-to-telecom conglomerate. At a price of just ₹1,500 (to be refunded over three years), the phone was eminently attractive as an inexpensive internet-enabled phone. That's not all, as the 2018 annual general meeting saw the JioPhone 2 being launched at ₹2,999. Ambani had also revealed the sales of 25 million JioPhone units by then.

Tarun Pathak, Research Director-Devices and Ecosystems at Counterpoint Technology Market Research, believes the strategy behind the launch of the JioPhone between 2017 and 2018, compared to what we see now is very different. "JioPhone was aimed at democratising internet usage and 4G adoption in India and it helped [the company] in gaining a foothold by selling more than 100 million units so far," he says. "The goal of Jio Bharat is to shift the 250 million-plus feature phone users, which still remains elusive to the internet economy, to a 4G device."

Diese Geschichte stammt aus der August 06, 2023-Ausgabe von Business Today India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der August 06, 2023-Ausgabe von Business Today India.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESS TODAY INDIAAlle anzeigen
The EV Craze
Business Today India

The EV Craze

The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly

time-read
5 Minuten  |
November 10, 2024
The Storage Boom
Business Today India

The Storage Boom

Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?

time-read
8 Minuten  |
November 10, 2024
India Beckons
Business Today India

India Beckons

Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before

time-read
4 Minuten  |
November 10, 2024
The Pearls of The Sea
Business Today India

The Pearls of The Sea

Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it

time-read
4 Minuten  |
November 10, 2024
66.Brand persona should define the core"
Business Today India

66.Brand persona should define the core"

I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.

time-read
1 min  |
November 10, 2024
Unwind in Style
Business Today India

Unwind in Style

Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury

time-read
3 Minuten  |
November 10, 2024
A Lifelong Affair with Inspiration
Business Today India

A Lifelong Affair with Inspiration

In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art

time-read
3 Minuten  |
November 10, 2024
Make it Bubbly
Business Today India

Make it Bubbly

Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles

time-read
4 Minuten  |
November 10, 2024
Palatial Splendour
Business Today India

Palatial Splendour

Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers

time-read
7 Minuten  |
November 10, 2024
Of Beaches and Cream
Business Today India

Of Beaches and Cream

GianChand Single Malt Whisky

time-read
1 min  |
November 10, 2024