Champagne is one of the world’s most celebrated wines, and it is both deeply understood and widely misunderstood. Often mistaken for any sparkling wine with a popping cork, you may not realise that a bottle can only be called ‘Champagne’ if it has been produced in the Champagne region of northeast France.
This comes down to Geographical Indication (GI) laws, a form of protectionism that works like a trademark but goes even further. GIs ensure that certain products can only be made in specific regions. It’s common practice across the world of spirits. Even Scotch whisky must be made in Scotland to be called Scotch.
A few years ago, I boarded a train from Paris’s Gare du Nord, bound for the heart of Champagne country—Reims and Épernay, the twin capitals of the region. Between them, these two cities produce around 300 million bottles of Champagne each year. Many of the brands we’ve heard of in India—Moët & Chandon, Veuve Clicquot, Dom Pérignon, and Krug (all conveniently owned by the LVMH conglomerate)—have their vast estates sprawled across acres of meticulously maintained vineyards in this area. Visitors are welcomed and treated to guided tours through these grand maisons, complete with stories of their rich histories, the quirks of Champagne-making, and, of course, tastings of their prized vintages. It was an unforgettable experience.
BEYOND THE BUBBLES
Champagne is traditionally made from a trio of grapes—Chardonnay, Pinot Noir, and Pinot Meunier—grown in the cool, chalky soils of the region. But producers craft ‘Blanc de Blancs’ from Chardonnay alone, or ‘Blanc de Noirs’ using only Pinot Noir or Pinot Meunier, offering even more distinctive expressions.
This story is from the November 10, 2024 edition of Business Today India.
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This story is from the November 10, 2024 edition of Business Today India.
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