FOR MOST PEOPLE, a period of disruption is the time to focus on survival. But for Shauna Chauhan of Parle Agro, the period of disruption is the time for innovation and doubling down on the growth agenda. That is the reason why, when after the pandemic newer challenges emerged in the form of supply chain disruptions and steep inflation due to geopolitical crises, Chauhan decided to go all out in search of new sets of rules to stay ahead of the curve. It was one thing to enter the dairy category at the peak of the pandemic, for instance. But it is another thing that despite challenges on multiple fronts, Chauhan is now doubling down on her bet-this despite a murky track record of corporate biggies in the country's dairy space. That is when her experience comes in handy.
This story is from the November 24, 2024 edition of Business Today India.
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This story is from the November 24, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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