ROXX STAR
Business Today India|September 29, 2024
THE THAR ROXX COMBINES LUXURY WITH PERFORMANCE TO MAKE A STRONG STATEMENT IN THE MID-SIZE SUV SEGMENT
CHETAN BHUTANI
ROXX STAR

BIGGER AND BETTER. That is one way of describing the Mahindra Thar Roxx in comparison to its predecessor. And Mahindra seems to have taken the feedback of customers seriously to make these enhancements. The Thar Roxx, which comes in 14 variants with both diesel and petrol engines, retains the classic rugged appeal of its predecessor while introducing new design elements such as the six-slat grille and C-shaped LED taillights, giving it a modern touch. But the roofline around the B-pillar looks a bit awkward. The five-door Roxx is longer than the original Thar by 443 mm, with 400 mm added between the axles. It is also 50 mm wider and 66 mm taller than the three-door Thar, providing a more commanding stance on the road.

This story is from the September 29, 2024 edition of Business Today India.

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This story is from the September 29, 2024 edition of Business Today India.

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