1 Movies in the small- and mid-budget category are seen as not requiring appointment viewing, and can be watched at home on OTTs, whereas tent-pole films compel the audience to visit theatres
2 India has a 30 per cent OTT penetration (423.8 million OTT users), according to consultancy firm Ormax Media. Linear TV, still a vibrant content source, has over 600 million viewers
3 Apart from OTTs and linear TV, low-budget films also have to compete with an overload of content in the form of films from other languages, sports, events, concerts and plays
4 Theatrical releases are expensive for low-budget films made on less than ₹50 crore. Irrespective of the film’s scale, at least ₹5-10 crore is required for print and advertising (P&A) costs, which is a major drag for films made with just ₹20-30 crore
This story is from the January 22, 2023 edition of Business Today India.
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This story is from the January 22, 2023 edition of Business Today India.
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