IN SYNC
Multimedia messaging platform Snapchat, which is targeted towards the 1334 age group, recently hit 200 million monthly users in India, a country it entered in 2019
India’s vast young population works to the advantage of Snap, the company that developed Snapchat, and it has set its sights on attaining 500 million monthly users in India
Experts say India as a market for social media is underpenetrated, and has high potential. Plus, its young population means that Snap’s next wave of users will come from markets like India
Snap says its AR offering has immense value for advertising and e-commerce players as it will lead to a potential customer being able to ‘try on’ something before buying it
The overall addressable market for Snap in India by the end of the decade, say experts, will be a billion users; and that can translate into revenue of $4 billion from the country
SOME THINGS, THET say, are made for each other. Like cricket and Indian fans; peanut butter and chocolate; or smartphones and social media. Now add one more to the mix—Snapchat and India’s young population.
هذه القصة مأخوذة من طبعة February 18, 2024 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 18, 2024 من Business Today India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
