FROM RAPID DELIVERIES to unbeatable car deals, online shopping platforms and the auto industry are capitalising on the shopping frenzy ahead of the festive season. Quick commerce platforms Zepto and Blinkit are experiencing recordbreaking sales, and automakers like Maruti Suzuki and Tata Motors are offering customers heavy discounts.
During Raksha Bandhan in August, Blinkit, Zepto, and Swiggy Instamart have reported record-breaking sales, driven by the growing inclination for fast deliveries and heavy discounts. Now, Zepto, Blinkit, and bigbasket also promise to deliver to the customer the latest iPhone 16 within minutes of placing the order.
The festive frenzy in quick commerce began during Raksha Bandhan, when Zepto sold four times the rakhis it sold last year.Blinkit took orders from abroad this year and in India, it sold a staggering 209 rakkis per minute. Swiggy Instamart recorded a 5x increase in its rakhi sales.
The offers by quick commerce platforms show the segment's growing share in online sales and shifting consumer behaviour. According to market research company Datum Intelligence, this festive season, quick commerce will account for about $1 billion in sales (8% of total online sales).
Chandan Mendiratta, Chief Brand Officer at Zepto, emphasises the shift towards quick commerce, noting, "What once required days of planning can now be done in minutes, with essentials, gifts, and pooja needs delivered in 10 minutes."
This story is from the October 13, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 13, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
"Attitude Decides Altitude"
BEST ADVICE - RAJNEET KOHLI, CEO & EXECUTIVE DIRECTOR, BRITANNIA INDUSTRIES LTD
"FOR RATAN TATA, IT WAS ALWAYS NATION FIRST"
Thomas Matthew, former IAS officer, on his new biography of Ratan Tata, the late Chairman Emeritus of Tata Sons
"RADICAL CHANGE NEEDED TO IMPROVE URBAN INFRA"
K.P. Singh, Chairman Emeritus of DLF, on the dynamic nature of the real estate sector, challenges in urban planning, and more
REDEFINING AMBITION
Shashikant Ruia was a visionary entrepreneur who navigated challenges with resilience. He leaves behind a rich legacy of ambition and leadership
ON THE WILD SIDE
LOVE WILDLIFE BUT DON'T WANT TO GIVE UP ON THE FINER THINGS WHILE ON A TRIP TO SPOT ANIMALS? CHECK OUT THESE LUXURIOUS WILDLIFE RESORTS FOR THE HOLIDAY SEASON
"India is the only market globally with substantial growth"
RHI Magnesita CEO Stefan Borgas on the company's M&A strategy, why India is important, the way ahead, and more
FRESH ON THE STREET
IPOs have come back with a bang in 2024, with a record ₹1.3 lakh crore raised till October. As a result, many newly-listed firms have made it to the BT500 list
RIDING THE WAVES
The shipping industry is on the brink of a transformation. Beyond government support and technological advancements, what are the other driving forces and emerging trends that will define the landscape in 2025?
HOME RUN
After a decade-long slowdown, India’s real estate market reached its highest decadal sales level in the first half of 2024
In Pursuit of Good Health
The past year has been eventful for the Indian pharma sector, with some companies witnessing growth, and some challenges. The outlook for the sector, however, remains positive
