FROM RAPID DELIVERIES to unbeatable car deals, online shopping platforms and the auto industry are capitalising on the shopping frenzy ahead of the festive season. Quick commerce platforms Zepto and Blinkit are experiencing recordbreaking sales, and automakers like Maruti Suzuki and Tata Motors are offering customers heavy discounts.
During Raksha Bandhan in August, Blinkit, Zepto, and Swiggy Instamart have reported record-breaking sales, driven by the growing inclination for fast deliveries and heavy discounts. Now, Zepto, Blinkit, and bigbasket also promise to deliver to the customer the latest iPhone 16 within minutes of placing the order.
The festive frenzy in quick commerce began during Raksha Bandhan, when Zepto sold four times the rakhis it sold last year.Blinkit took orders from abroad this year and in India, it sold a staggering 209 rakkis per minute. Swiggy Instamart recorded a 5x increase in its rakhi sales.
The offers by quick commerce platforms show the segment's growing share in online sales and shifting consumer behaviour. According to market research company Datum Intelligence, this festive season, quick commerce will account for about $1 billion in sales (8% of total online sales).
Chandan Mendiratta, Chief Brand Officer at Zepto, emphasises the shift towards quick commerce, noting, "What once required days of planning can now be done in minutes, with essentials, gifts, and pooja needs delivered in 10 minutes."
This story is from the October 13, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the October 13, 2024 edition of Business Today India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
"IF ANYONE WANTS TO INVEST, COME TO HYDERABAD"
Telangana CM Revanth Reddy's global ambitions, AI, green energy, and how Hyderabad is positioning itself as a premier business and innovation hub
Where Food Meets Magic
THE FOOD AT THE ROCA BROTHERS' RESTAURANT IN GIRONA TRANSCENDS THE ORDINARY TO BECOME PURE MAGIC
"INDIA SHOULD CONSIDER LAND POOLING MODEL"
Andhra Pradesh (AP) minister Nara Lokesh talks about what governments can learn from the state about overcoming the land availability challenge
Breaking Barriers: The Extraordinary Journey of Pulkit Prakash
In an era where success often seems predetermined by privilege, Pulkit Prakash's journey from modest beginnings to legal eminence challenges conventional narratives. His remarkable transformation into the founding partner of Niti Bodh, a prestigious law firm, demonstrates how unwavering determination can reshape destinies.
"Keep the company's imperatives in mind first"
Westlife Foodworld Limited is a fast food restaurant holding company
Beyond the Scalpel: How Dr. Unmesh Takalkar Revolutionized Healthcare in Central Maharashtra
In an era where medical excellence often leads to overseas opportunities, one doctor chose a different path - transforming his homeland's healthcare landscape instead of seeking personal fortune abroad. Dr. Unmesh Vidyadhar Takalkar's journey from a bright medical student to a pioneering healthcare visionary in Marathwada stands as a testament to the power of purpose-driven leadership.
"Fils WILL MAKE A COMEBACK, MAYBE THIS YEAR"
Veteran investor Madhusudan Kela, Founder of MK Ventures, on Union Budget 2025-26, the future trajectory of the market, the Indian economy and more
"TAX CUT TO PUT MONEY INTO PEOPLES' HANDS"
Tuhin Kanta Pandey, Finance and Revenue Secretary, and Arunish Chawla, Secretary of DIPAM, explain the macro philosophy of the Budget
A BONANZA FOR THE MIDDLE CLASS
THE GOVERNMENT INCREASED THE TAX EXEMPTION LIMIT TO 12 LAKH AND REVISED RATES LOWER UNDER THE NEW TAX REGIME IN THE BUDGET FOR FY26. WITH A NEW INCOME TAX BILL ON THE WAY, WHAT DO THE MEASURES MEAN FOR TAXPAYERS?
Expect Private Investment Cycle To Pick Up
The government's budgetary strategy focusses on modification and moderation, a fine balance between the long term and the short term
