FOR A COMPANY that entered the consumer business in India in 2013, Amazon’s growth has not gone unnoticed. It was up against competition that came earlier. But Amazon used its understanding of technology to focus on areas such as supply chain and greater consumer understanding to enhance the overall experience. It was critical to have an India-specific approach and be Indian along the way. With an increasing base of both customers and sellers, the road ahead is filled with opportunities, though these are early days for India. In an interview with Business Today at Amazon’s country headquarters in Bengaluru, 54-year-old Manish Tiwary, Country Manager of Amazon India, talks about the India story, innovation, and a lot more. Edited excerpts:
It’s a big opportunity for Amazon in India…
We are clear [that] ecommerce is at a very early stage in India. You just have to look around to see the levels of optimism and what potential lies ahead of us. For a company with our DNA, everything that we do has digital at the core of it—be it e-commerce, the [Amazon] Kindle or Amazon Prime.
If you look at the basics in India like the growth rates, population, demographics, infrastructure, or the progress in digital, there are many reasons to feel enthused. It is a sentiment that is echoed by all of us here or even when we speak to our management at Seattle (Amazon’s headquarters).
For Amazon, what is the India strategy all about?
Bu hikaye Business Today India dergisinin June 09, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Business Today India dergisinin June 09, 2024 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The EV Craze
The country’s growing luxury car market is seeing a shift with environmentally-conscious consumers betting on electric vehicles as a sustainable travel option. Though just 6%, the share of EVs in the luxury segment is rising rapidly
The Storage Boom
Data centres are being built at a frenetic pace in india as companies scramble to meet the ballooning demand from mobile phone users and firms adopting al. Can the country’s energy infrastructure keep up?
India Beckons
Owing to rising incomes in India and overall wealth expansion, luxury brands are wooing the country like never before
The Pearls of The Sea
Caviar, that rare food, is considered the epitome of fine dining. Here is everything that you need to know about it
66.Brand persona should define the core"
I’d say this was a strategic pivot. We had an iconic brand, but had, over time, evolved into diversified lines of businesses that could no longer be represented within the confines of our ‘name’.
Unwind in Style
Here is acomprehensive list of top tech picks that help you unwind by blending perfection in performance with luxury
A Lifelong Affair with Inspiration
In my art journey, the diversity of my acquisitions mirrored the expanding horizons of my understanding of art
Make it Bubbly
Champagne is much more than just a symbol of celebration and success. Know about its nuances beyond the bubbles
Palatial Splendour
Buoyed by renewed demand, sales of the glitzy mansions of the ultra-rich are surging like never before. Real estate majors are looking to capitalise on this by launching luxury offerings in record numbers
Of Beaches and Cream
GianChand Single Malt Whisky
