MICE exemplify an area of tourism which comprise business events and activities such as client meetings, brand and product promotions, business expansions, employee training and incentives. With innovative agendas, important players and a viable, strategic location, the last two decades have made Abu Dhabi and Dubai popular destinations for tourism, destination weddings and international businesses. In 2019, the UAE experienced crushing revenue losses caused by stringent travel limitations which steered the cessation of their main economy like airlines, hotels and tourism. Even though in 2022, they have made significant developments in reviving the economy by opening borders once again to world travellers, it will take some time before the country operates at full strength as before.
To further fortify economic advancement strategies, the Abu Dhabi government is pulling out all stops and has started making heavy MICE infrastructural investments in the city, with the aim of optimistically targetting three million visitors by the end of 2022. Dubai's ground-breaking, smart technological advancements have increased connectivity and bridged the travel gap, by offering first-time business travellers and repeat visitors, one-of-a-kind travel experiences. A 'digital, mobile and social first', aggressive tourism strategy for 2022 -2025 is expected to empower the harnessing of data, redefining a consumer's travel experience and creating cutting-edge digitised, customised and democratised travel eco-systems.
The Expo 2020 Dubai, brought a lot of positivity, buoyancy and confidence to the MICE industry, which is estimated to grow exponentially in 2022, with various interesting events added to the calendar.
Adding to the versatility of these well-known Emirates is their popularity as leading, global luxury hubs for destination weddings.
This story is from the September 2022 edition of Business Traveller India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2022 edition of Business Traveller India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Magistracy Dining Room
The Magistracy Dining Room honours tradition while delivering a contemporary, inclusive take on the finest British fare
Taverne at Frankfurt Airport Marriott Hotel
Taverne perfectly captures the spirit of Gemütlichkeit - a place where warmth, comfort, and community come together seamlessly
Ronil Goa - JdV by Hyatt
The JdV brand's promise to celebrate the joy of life is personified and highlighted throughout the hotel
Kowloon Shangri-La, Hong Kong
Notable highlights included an eco-friendly filtered water dispenser to minimise single-use plastics, a modern bathroom with a separate shower and access to the Horizon Club Lounge
Pullman Singapore Orchard
I was treated to a superior level of comfort, service, and amenities, making my stay truly exceptional
ÉS Bisztró at Kempinski Hotel Corvinus Budapest
I left feeling satisfied, yet eager to return and explore more of the menu's culinary wonders
Grand Hyatt Hong Kong
The lobby is a stunning homage to the glamour and sophistication of the Art Deco era
Kollázs at Four Seasons Hotel Gresham Palace Budapest
As my first visit to Budapest, Kollázs came highly recommended, so it was the natural choice for my inaugural dinner in the city
JW Marriott Singapore South Beach
A design-driven landmark ensconced between three heritage buildings and two new hotel blocks at Marina Bay
The Singapore Edition
From the boardroom to the bedroom, The Singapore EDITION seamlessly integrates style, comfort, and service, making it my ultimate home away from home.
