DELIGHTING CUSTOMERS

With steadily expanding revenues over the past three fiscals and a wide array of premium brands and products under its umbrella, Tata Consumer Products is poised to leap into a higher growth orbit

- Ashish Sinha

THE STAGE SEEMS SET FOR food and beverages major Tata Consumer Products (TCPL) to leap into a higher growth orbit. Not only has it built a solid revenue base but also boasts a wide portfolio of premium brands and products with many market leaders among them. TCPL’s tea, salt, coffee and beverages businesses have proved to the main revenue generators during the past three financial years, although it is also present in spices, pulses, ready-to-eat/cook products and bottled water. It recently entered processed coffee. Its new businesses such as Tata Sampann, NourishCo, Tata Soulfull are scaling well too.

TCPL has managed to perform well in the last few years largely due to the growth of Tata Tea and Tata Salt brands. While tea as a category grew in high single-digit in the past three fiscal years, the salt business turned in a 19 per cent three-year compounded annual growth rate (CAGR), according to Sunil D’Souza, Managing Director & CEO, TCPL. “We have market leadership and launched several category-first innovations. The three-year CAGR for packaged beverages has been 9 per cent since the formation of TCPL. There has been continued progress on premiumisation, health and wellness platform, strengthening branded coffee portfolio,” says D’Souza.

Tea is not just important for TCPL but for India too. After all, India is not just the secondlargest producer of tea but also among the top five exporters of tea as well as its leading consumers. Therefore, both domestic market, which is pegged at Rs 9,500 crore (packaged and branded as opposed to loose tea), as well as exports ($688 million in 2021) make the significance of TCPL, especially it’s tea-business, more relevant.