SUMMER BONANZA

The ‘above normal’ temperatures and heatwave conditions predicted by the weatherman for most parts of north India this time look like significantly spurring the demand for ACs, refrigerators and other durables

A HARSH SUMMER ISN’T ALWAYS a bad thing; in fact, it always means good business for a section of the industry. Or the cooling solution providers, to be precise. The higher the temperature, the better the business for them. And so, with temperatures predicted to go through the roof, and rains expected to play truant thanks to the El Nino phenomenon, the summer months are likely to significantly push the sales of air conditioners, refrigerators, and air coolers across the country.

Already, there is an incipient demand among the upwardly mobile sections of the population for all sort of household goods and appliances that are considered necessary for living the good life. Now, with heatwaves becoming more frequent and intense, the demand for these is expected to only soar.

Right at the top of most people’s wishlist are the air conditioners. Considered a necessity for providing instant relief from scorching heat, whether at home or at work, air conditioners are likely to witness a sharp surge in sales. The sale of energy-efficient air conditioners may see a significant spike, as consumers become more conscious of their carbon footprint.

Ditto for refrigerators, which are essential for preserving perishable food and beverages. As temperatures rise, the need to keep food items fresh and prevent spoilage becomes more critical. Here too, consumers will likely invest in refrigerators with advanced cooling technologies and larger capacities to meet their cooling needs.