From sending a simple newsletter to managing intricate omnichannel marketing initiatives, marketing automation is a collection of technologies and procedures that help automate work. The ultimate objective is to boost traffic, engage audiences, and attract new clients.
However, although automation technology makes the duties of marketers easier, its core elements should consist of both software and strategy. According to predictions, the market for these technologies will grow to $25.1 billion by 2024. Should marketers make a financial investment in a clever marketing automation plan? The answer is a resounding “yes.”
WHY USE MARKETING AUTOMATION?
It is very hard for small businesses to compete with larger ones using traditional digital marketing strategies. Modern marketers are under pressure to accomplish more with fewer resources while delivering better results. By placing a “call now” button at the top of a Facebook page, marketers can increase call leads from their marketing campaign, but ultimately, marketing automation solutions can make marketers far more productive when setting up affiliate and influencer marketing programmes in terms of outreach and communication.
To automate marketing efforts, one must have a platform that triggers an automatic flow or planned action once a certain scenario arises. This condition, known as a process trigger, might be anything from a user subscribing to the newsletter to a buyer leaving a product in the cart. If the marketing automation tool handles these tasks, the marketer saves a lot of time that can be used for more strategic tasks, resulting in improved accuracy and effectiveness in the marketing strategies put into action.
This story is from the 29 July 2023 edition of Businessworld India.
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This story is from the 29 July 2023 edition of Businessworld India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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