The top 10 trends in health and wellness for 2023 have emerged from feedback from them as patients, consumers, brands and the gap that they have exhibited exists.
Alternative medicine
This trend has emerged from alternative therapies for Covid recovery, the push from the Ayush ministry for more home-grown solutions and growth of local Ayurveda herbal brands approved by the Ministry of Ayush. Unlike earlier, because of the stand of the government, there is more trust being placed in alternative therapies. Hence, while people are going to doctors for emergencies, they are also combining herbal remedies for home cures much more than before.
The rise of influencers in this area and engagement rates of the consumers in understanding herbal remedies is proof. This is a great area to invest in and become Ayush certified, which the government has made easier.
Vegan protein
Thyroid, hormones, gout and bone pain related issues are rising. Since protein is an important component in holistic nutrition, soy-based products mess with the thyroid, and lentils and pulses increase gout and bone pain. Thus non-soy and non-lentil-based vegan proteins are in demand but not easily available. There are a lot of nutraceutical companies working on brown rice, quinoa, pea protein powders but these are less available. Health brands can see an opportunity in this.
This story is from the December 17, 2022 edition of Businessworld India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 17, 2022 edition of Businessworld India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Technology, AI Driving Warehousing Sustainability
Anshul Singhal on how Welspun One is rapidly transforming Grade-A logistics and industrial parks across India, offering integrated fund development and asset management for large-scale warehousing solutions
DECODING RETAIL'S NEXT FRONTIER
As brands pivot towards omnichannel ecosystems and startups challenge legacy frameworks, the focus sharpens on experiential retail, sustainability and data-driven personalisation.
SORORITY OF WOMEN OF METTLE
Awinter afternoon in mid-December found quite a crowd at the Oxford Book Store on Connaught Place, as bibliophiles congregated at a corner to listen to three women authors, diverse in their passions, but drawn together by an urge to tell their story.
THE LEGACY OF THE AMARNATHS
IN NOVEMBER 2017 the management committee of the Delhi Cricket Association named the eastern stand of the Feroze Shah Kotla ground the Mohinder Amarnath stand.
PUTTING THE POWER IN THE POWERHOUSE
The Asus ExpertBook P5 is powered by an 8-core 8-thread Intel Core Ultra 7 Series 2 processor that clocks a maximum speed of 4.8 GHz, but it does not have hyperthreading. It is light weight, with a smooth glass touch pad. The laptop almost has all the I/O ports you could possibly need in a business laptop, making it an extremely lucrative option for professional computing, says
"We must be aware of our energy and water consumption"
BW Businessworld caught up with actor, philanthropist, and climate warrior BHUMI PEDNEKAR to chat about climate change and more.
"Cooking is a passport to the world"
In conversation with renowned CHEF MANJIT GILL, Advisor at Kikkoman India and President, Indian Federation of Culinary Associations (IFCA). As the former Corporate Chef of ITC hotels, Chef Gill has helped shape iconic restaurants, such as the Bukhara, Dum Pukht, and Dakshin. He has had the privilege of serving former American Presidents Barack Obama, Bill Clinton, George Bush, and the French, Canadian, British and German premiers. In 1992, Chef Gill had the opportunity of being invited to cook for Prince Charles and Lady Diana, at the Palace of the Maharaja of Jaipur. He was awarded the Lifetime Achievement Award from the Ministry of Tourism in 2007.
Strengthening Middle Management for Organisational Resilience
WHAT HOLDS AN organisation together in chaos? Is it visionary leadership, cuttingedge strategies, or robust technology?
The Retail Trailblazers
A look at companies that are making a positive impact on India's growing retail sector with their future fit business and marketing strategies.
Driving Conscious Consumerism
VIDIT JAIN, Co-founder of Kindlife, is leading the charge in revolutionising the intersection of technology and conscious consumerism.
