WELLNESS 2023: The Curtain Raiser

WORK WITH health brands, doctors, senior corporate professionals, homemakers, millennials, Gen Z, young women and my followers on Instagram and Facebook.

The top 10 trends in health and wellness for 2023 have emerged from feedback from them as patients, consumers, brands and the gap that they have exhibited exists.

Alternative medicine 

This trend has emerged from alternative therapies for Covid recovery, the push from the Ayush ministry for more home-grown solutions and growth of local Ayurveda herbal brands approved by the Ministry of Ayush. Unlike earlier, because of the stand of the government, there is more trust being placed in alternative therapies. Hence, while people are going to doctors for emergencies, they are also combining herbal remedies for home cures much more than before.

The rise of influencers in this area and engagement rates of the consumers in understanding herbal remedies is proof. This is a great area to invest in and become Ayush certified, which the government has made easier.

Vegan protein 

Thyroid, hormones, gout and bone pain related issues are rising. Since protein is an important component in holistic nutrition, soy-based products mess with the thyroid, and lentils and pulses increase gout and bone pain. Thus non-soy and non-lentil-based vegan proteins are in demand but not easily available. There are a lot of nutraceutical companies working on brown rice, quinoa, pea protein powders but these are less available. Health brands can see an opportunity in this.