THE GROWTH of AI and its transformative impact on customer experience is no longer a secret.
Movie theaters, which are battling growing competition and higher operating costs with rapidly declining audiences, need to rely on technology and personalized marketing to drive revenue and remain competitive..
To address the challenge of retaining its cinema-loving audience and providing them with a quality experience, PVR INOX is working on a range of AI-driven initiatives to attract viewers to cinema halls and enhance their ticketing and movie-booking processes.
Last week, the company launched Movie Jockey (MJ), an AI-powered WhatsApp chatbot that offers personalized movie recommendations, seamless bookings, and key details about new releases. Supporting five languages Hindi, English, Kannada, Tamil, and Telugu-the chatbot provides tailored suggestions and important info, such as wheelchair-accessible screenings and subtitle availability, based on user preferences and location. This initiative aims to simplify the customer experience, add personalization, and enhance the digital experience for moviegoers.
This story is from the January 2025 edition of CIO & Leader.
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This story is from the January 2025 edition of CIO & Leader.
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