SITA FORESEES INDUSTRY MEGATREND

The Gen Z and millennial travellers driving a digital transformation of the transport industry will be demanding a far more integrated digital journey, and accelerating the digital way of life, according to "Meet the Megatrends," a new report from SITA that examines 12 emerging trends that will significantly morph the travel landscape by 2033.

Privacy, digital identity rights, and controls for passengers will also be a priority for passengers opening the door to a future where we can travel from everywhere to anywhere without the need for physical documents or being stopped for identification.

Such powerful megatrends will exert an immense influence on air travel over the next decade, forcing industry, governments, and technology to adapt rapidly. SITA said these megatrends do not exist in silos but operate in an evolving ecosystem where emerging technologies interconnect the trends and help drive them forward. Data is at the heart of this ecosystem. The increasing willingness of providers to share data across the wider travel industry will help further accelerate these trends and pave the way to the more connected, seamless travel experience that passengers want.