Looking at the pandemic changes and beyond... One of the things that the pandemic did was it expedited the pace of digital transformation. It was across the world and India was the tip of the arrow. For example, if you look at the industries that we at Tata Technologies focus on, automotive, aerospace and industrial heavy machinery, there were challenges like workers not being able to come to the factory and supply chain traceability issues.
When it comes to the automotive industry, people were worried about going to dealerships and sales slowed down. So, what were the customers looking for? If you look at it from a vehicle buying standpoint, I think they were looking at more and more no touch and everything digital. The retail of the future is all about bringing in a digital customer experience, something like a virtual showroom.
Then there's the whole thing about supply chain resiliency: Bringing in track and trace and usage of technology on the shop floor. How do I minimize worker interface? Wherever it is possible, how do I bring technologies like Al, 5G, Edge etc to the forefront?
When you look at Tata Technologies and digital customer experience, we have built in something called as the Power of 8, eight different modular solutions that enhances customer experience right from the time where people are interested in vehicle purchase, to the after sales part of it. We have our own digital studio where we can demonstrate all of it by using Mixed Reality glasses.
This story is from the May 2023 edition of DataQuest.
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This story is from the May 2023 edition of DataQuest.
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