Everyone wants attention. Few of us know how to get it.
Why? According to attention-getting master Gary Vaynerchuk, it's because most people misunderstand where attention comes from-and that the means of getting it keep changing.
"Social media was once more like email marketing," he says. "You would get as many people to follow you as possible, and when you would post, a percentage of them would see it. Today, one of your clips on TikTok can get 10 million [views], and another might get 4,000. The distribution now happens with algorithms, and that is a massive land grab that I want people to know about." Vaynerchuk has built a massive social following, and a constellation of successful businesses under his company VaynerX, by understanding how the means of attention keep shifting. His new book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World, is a guide to understanding attention-and how to spot and exploit "undervalued" opportunities. Here, he explains how to do that, why he's not afraid of AI, and why attention will never be in short supply.
Are you using AI tools for your own content yet?
We've been slow to, and that's because of the terms of service. A lot of these AI companies were very spooky to me, because if we ingested our content, it wasn't clear if they could use it.
I have unlimited content on the internet, so I know that anyone can take it, ingest it into an AI tool, and think or act like me. But it's one thing if someone went on the internet and took my stuff. If I self-deposit my content into an AI tool, I want to know what's going to happen. Now it seems like AI companies are starting to write terms of services where they say, "You can use our tool, but we have no rights to your information."
So what is scaring you with Al?
This story is from the July - August 2024 edition of Entrepreneur US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the July - August 2024 edition of Entrepreneur US.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
'How AI Helped My Business'- Seven companies share how AI solved their common problems, like recruiting and customer service. You can follow their lead.
There are countless ways to use artificial intelligence at your business-so many, in fact, that the possibilities can be overwhelming. That's why we're starting with the basics. Here's how seven very different companies are using AI to help tackle essential problems that most businesses experience.
What I Had to Unlearn From Google- In Big Tech, people can build and wield reputations over long periods of time. In startups, you speak through action alone.
| launched a startup after years of working in Big Tech. To succeed, I'd need an entirely new way to work and think.
AI Tools That Actually Work - 20 AI tools that you can use now
The market is full of AI tools, but which ones are legitimately useful? Here's a rundown on 20 you can use now, recommended by entrepreneurs who love them.
Your Next Assistant May Be a Bot - For decades, we've been waiting for technology that can handle tasks for us
For decades, we've been waiting for technology that can handle tedious, time-consuming tasks for us. Finally, we're on the verge of getting it.
A Tailored Teaching Approach
After figuring out what her son needed to thrive in school, Maria Washington built a flourishing Tutor Doctor franchise that gives other families the same experience.
I Know Why Your Customer Service SUCKS
That's because left my high-paying executive job, worked five low-wage frontline jobs, and experienced the problem firsthand. Here’s what learned about fixing it.
Is It Real Al, or Marketing Hype?
seemingly everything today is powered by Al.” Here's how to know what that actually MeESNS.
WHAT AI CAN DO FOR YOU NOW
First came the hype, with people claiming that AI would do everything.
Patent the Boring Stuff
Patents aren't just for cutting-edge innovations, says a leading patent lawyer. In fact, the most lucrative patents are often for mundane, humdrum things—and you might be sitting On Some.
It's Not Retirement.It's 'Flextirement.'
As older employees reach retirement age, they're increasingly asking for a \"phased retirement\" instead of leaving on a certain day. Here's why more employers are saying yes.