1/ Spotting the red flags in dream clients
"I underestimated the importance of discernment. Early on, we had what seemed like a dream client-but red flags started to emerge. They were going through some internal strife, and their executives were contradicting each other, which bled onto our team. Winning the business took precedence over my intuition, and ultimately, the politics of our client pushed our work to the side. It taught me that winning can feel like losing if you aren't careful who you help."
-LILLIAN MARSH, cofounder and managing principal, TinyWins
2/ Actively listening to customers
This story is from the May - June 2024 edition of Entrepreneur US.
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This story is from the May - June 2024 edition of Entrepreneur US.
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