At Your Service
Entrepreneur magazine|December 2023
Indian Unicorn Urban Company, Asia's leading home services platform recently entered the consumer product market owing to the understanding they built while providing services at home via 50,000+ professionals. Will the transition help the tech startup? Entrepreneur explores.
PUNITA SABHARWAL
At Your Service

What kind of mindset change was required to become a product-led company from a services-oriented company?

As a home services player, we have deep insights into the needs and pain points of the Indian household. While many of these needs can be fulfilled through pure play services, we have realized that at times, we may need to go beyond services to offer products or solutions which fully address the consumer need. Our foray into water purifiers as a segment is one such effort. It brings together our customer-first mindset, and our commitment towards building innovative solutions and leverages the strong backend capability of our service fleet.

Why did you choose water purifiers as your first product out of all the home service categories you operate in?

This story is from the December 2023 edition of Entrepreneur magazine.

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This story is from the December 2023 edition of Entrepreneur magazine.

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