What kind of mindset change was required to become a product-led company from a services-oriented company?
As a home services player, we have deep insights into the needs and pain points of the Indian household. While many of these needs can be fulfilled through pure play services, we have realized that at times, we may need to go beyond services to offer products or solutions which fully address the consumer need. Our foray into water purifiers as a segment is one such effort. It brings together our customer-first mindset, and our commitment towards building innovative solutions and leverages the strong backend capability of our service fleet.
Why did you choose water purifiers as your first product out of all the home service categories you operate in?
This story is from the December 2023 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2023 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
THE BOOKWORM
SASHANK RISHYASRINGA, CO-FOUNDER AND MANAGING DIRECTOR, AXIO (FORMERLY CAPITAL FLOAT)
'The Sword We Refuse to Die On'
Some people tell Chip and Joanna Gaines to play it safe, and to keep doing what made them famous in the first place. But they're ready to take more risks—because that's the entrepreneurial way.
How to Tell Your Brand's Story
Your company does many things, but you must communicate it all in just a few words.
Mister Percussionist
Beyond corporate corridors, Vijay Subramaniam, 40, finds solace and joy in music.
HOW INDIA'S REFURBISHED TWO-WHEELER MARKET IS SHIFTING GEARS IN 2025
Ever thought of buying a second-hand two-wheeler? India is seeing a surprising rise in the popularity of pre-owned and refurbished two-wheeler vehicles.
Why Customers Come Back
What makes an in-person experience worth putting on autopay? This fitness studio founder has it dialed in.
e-Cars Drive Into Tier II, III Cities
Cities such as Jaipur, Lucknow, Thiruvananthapuram, Surat, Coimbatore, are embracing four-wheel electric vehicles (EVs)
GCCs: THE MULTIPLIER EFFECT
GCCs are serving as dynamic multi-dimensional contributors that enable parent organizations to achieve results and scalability in an agile manner and maintain long-term growth.
COUPLE PRENEURS
HOW COUPLES ARE TREADING THE ENTREPRENEURIAL JOURNEY TOGETHER
REDEFINING WELLNESS
Nestled in the serene embrace of Peacock Valley, Pune, Swastik - A Luxury Wellbeing Sanctuary stands as a haven that intertwines ancient wisdom with modern science.
