![Google's Shocking Surge in Carbon Emissions Sparks Industry-wide Sustainability Reassessment](https://cdn.magzter.com/1368690066/1723031624/articles/F8dEW2bem1723205380916/GOOGLES-SHOCKING-SURGE-IN-CARBON-EMISSIONS-SPARKS-INDUSTRYWIDE-SUSTAINABILITY-REASSESSMENT.jpg)
Google, the behemoth of the tech industry known for its bold strides in technology and sustainability, has recently revealed something that sent a shockwave through the community and shook its own carefully crafted image as a leader in CSR, nearly 50 per cent surge in carbon emissions.
For years, Google had touted ambitious climate goals, aiming to be carbon neutral since its inception and pledging to power all its operations with renewable energy. However, the recent disclosure of increased emissions threatened to undermine these promises.
Environmental advocates and industry watchdogs were quick to point out the implications: if Google, with all its resources and technological prowess, struggled to curb emissions, what did this mean for the rest of the tech sector?
Piyush Sohani, Country Director, Sistema.bio said that the tech giants, heavily reliant on cloud services and data infrastructure, face a significant challenge as their AI-driven operations contribute substantially to this rise.
“What started as a tool for innovation has quickly evolved into a major emitter of carbon, catching industry leaders off guard. Google’s recent revelation serves as a wake-up call for all tech giants to re-evaluate and accelerate their commitments to become carbon neutral,” Sohani added.
He said that accountability must coexist with profitability; corporations must transparently address and reduce their CO2 emissions. Environmental sustainability cannot be an afterthought in an AI-driven future. It is imperative that every sector prioritizes a climate-friendly approach to ensure sustainable growth.
This story is from the August - September 2024 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the August - September 2024 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
![ROAD TO REGULATIONS](https://reseuro.magzter.com/100x125/articles/3399/1791680/TKLHFl-Z91724310069447/ROAD-TO-REGULATIONS.jpg)
ROAD TO REGULATIONS
While ensuring safe and legal usage of Al, Indian parliamentarians call for a breathing space for startups to grow in
![What It Takes To Run A Family Business](https://reseuro.magzter.com/100x125/articles/3399/1791680/5e3t5R7Bd1723205794419/crp_WHAT-IT-TAKES-TO-RUN-A-FAMILY-BUSINESS.jpg)
What It Takes To Run A Family Business
Assimilation involves role clarity, accountability trackers, quarterly dialogues, industry leader mentorship and external work experience
![I Know Why Your Customer Service SUCKS](https://reseuro.magzter.com/100x125/articles/3399/1791680/DBJ3oWr3d1723206315202/I-KNOW-WHY-YOUR-CUSTOMER-SERVICE-SUCKS.jpg)
I Know Why Your Customer Service SUCKS
That's because I left my high-paying executive job, worked five low-wage frontline jobs, and experienced the problem firsthand. Here's what I learned about fixing it.
![The Hire That Changed Everything](https://reseuro.magzter.com/100x125/articles/3399/1791680/nK2_5RNUS1723206211569/THE-HIRE-THAT-CHANGED-EVERYTHING.jpg)
The Hire That Changed Everything
What roles do you need to fill at your company? It's sometimes hard to know. Here, six leaders share the hire they didn't realize they needed (and are so glad they made).
![An Empowering Coin](https://reseuro.magzter.com/100x125/articles/3399/1791680/3uNVf2k6a1723206034514/AN-EMPOWERING-COIN.jpg)
An Empowering Coin
The rise in female retail cryptocurrency investors and why the ecosystem needs more of them
![Plans To Expand Presence Its India](https://reseuro.magzter.com/100x125/articles/3399/1791680/GmIoPgty-1723205945713/PLANS-TO-EXPAND-PRESENCE-ITS-INDIA.jpg)
Plans To Expand Presence Its India
To cater to its new segment, MediaTek is increasing its engineering presence and R&D development in India, says Anku Jain, MD, MediaTek India.
![India Needs Homegrown Product Companies In Semiconductor](https://reseuro.magzter.com/100x125/articles/3399/1791680/i4LLViCtC1723205662875/INDIA-NEEDS-HOMEGROWN-PRODUCT-COMPANIES-IN-SEMICONDUCTOR.jpg)
India Needs Homegrown Product Companies In Semiconductor
CADENCE DESIGN'S INDIA MD
![GROWING WATER SCARCITY IN INDIA REPRESENTS AN OPPORTUNITY FOR NEW AGE START-UPS](https://reseuro.magzter.com/100x125/articles/3399/1791680/xwDWpYjjM1723205521651/GROWING-WATER-SCARCITY-IN-INDIA-REPRESENTS-AN-OPPORTUNITY-FOR-NEW-AGE-STARTUPS.jpg)
GROWING WATER SCARCITY IN INDIA REPRESENTS AN OPPORTUNITY FOR NEW AGE START-UPS
The way in which India manages its scarce water resources accounts for much of its water woes.
![Google's Shocking Surge in Carbon Emissions Sparks Industry-wide Sustainability Reassessment](https://reseuro.magzter.com/100x125/articles/3399/1791680/F8dEW2bem1723205380916/GOOGLES-SHOCKING-SURGE-IN-CARBON-EMISSIONS-SPARKS-INDUSTRYWIDE-SUSTAINABILITY-REASSESSMENT.jpg)
Google's Shocking Surge in Carbon Emissions Sparks Industry-wide Sustainability Reassessment
According to International Energy Agency, (IEA), Global energy-related CO2 emissions grew by 0.9 per cent or 321 Mt in 2022, reaching a new high of over 36.8 Gt.
![EV Industry Lauds UP Govt's Decision On Strong hybrid Vehicles](https://reseuro.magzter.com/100x125/articles/3399/1791680/0EefrjNTI1723205073501/EV-INDUSTRY-LAUDS-UP-GOVTS-DECISION-ON-STRONG-HYBRID-VEHICLES.jpg)
EV Industry Lauds UP Govt's Decision On Strong hybrid Vehicles
This comes after the Uttar Pradesh government had announced a threeyear exemption from tax and registration fees for the purchase of EVs which will be valid for five years for EVS manufactured within the state, last year.