MANISH AGGARWAL, DIRECTOR, BIKANO, BIKANERVALA FOODS PVT LTD
For years, the humble bhujia has been an insanely popular snacking choice for Indians. Whether it is for starting the day early morning combining with tea or any other beverage, for taking a short break from work in the afternoon, or whether it is for evening snacks, the delightful bhujia has been omnipresent in our eating habits and routine. It just cannot be missed!
INVENTED UNDER THE PATRONAGE OF THE BIKANERI ROYALTY
This story is from the March 2023 edition of Entrepreneur magazine.
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This story is from the March 2023 edition of Entrepreneur magazine.
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HOW THE NEXT GENERATION IS POWERING THE PVR LEGACY?
Cinemas are as old a form of entertainment as far as we can remember. The millennial in me was awestruck watching DDLJ come alive on the big theater. However, for me the real movie thrill was watching a movie at PVR Naraina. For everyone, PVR was a rage in the 2000. As friends if one would buy the tickets, the other would compensate with popcorn and cold drink as both would almost cost equal. In fact, PVR was in its best phase preCovid. 2019 would count among the best year the cinema chain had seen. However, everything changed for humans and businesses alike as Covid struck our lives. Being confined not only meant screen closures, it also meant newer forms of entrainment coming via different channels. OTT saw its rise and our smartphone screens served us well. The cinema chain which grew over 25 years to become the biggest in the country suddenly saw its competitor in a handheld device. But things do not always remain the same. Post-Covid every business and human was back with full force to live their best life and achieve the maximum they could in the shortest period of time. Though revenge retail and travel zoomed back, movie hopping wasn't back on the map as old habits die hard. The rise of digital entertainment during covid further gave a new way of entertainment to audience who don't necessarily feel the need to spend time and money to go to a theater. However, bigger the challenge, bigger the opportunity that's what entrepreneurs tend to do. Entrepreneur India had the opportunity to sit down with Ajay bijli, MD, PVR INOX and his three kids Niharika, Nayana and Aamer to witness how the future will unfold for entertainment and experience.
