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AJAY BIJLI MD, PVR INOX THE SHOWMAN
You ventured into the family business and now your children are also part of it. How different is it from the time you got inducted to that of your children?
When I joined the family business, we had a single screen cinema and the transport company. It is very different when you have to join a listed company. At that time my father was the one who was guiding me to make sure that I navigated, in both the businesses right from the grassroots up to a management position. He wanted me to understand everything. And I understood how the operations worked before I could think about revamping the cinema. And similarly with the trucking company, he wanted me to understand everything that happens in a booking office and a delivery office.
How were the roles allocated to each one of your children? Was it a natural process?
You can't impose anything on anybody these days, let alone your family members. It's just wherever they showed the right aptitude. Niharika, for example went to study cinematic arts in the USA and fell in love with the idea of directing and script writing. It was very natural that she would work with PVR, after she finishes a stint, with Ayan Mukherjee and Karan Johar (for Brahmastra: Part One - Shiva) that she gets into all the ad films that we are doing, because a lot of directors intersperse between doing films as well as ad work, and even to tell a story in 60 to 90 seconds is not easy.
Nayana for the longest time has been very interested in the distribution part of the company. She became naturally aligned towards looking at the distribution arm of PVR pictures and working along with my younger brother Sanjeev. She has a flare for alternate marketing and alternate programming. Plus she's being very helpful to me while doubling up as my chief of staff.
This story is from the August - September 2024 edition of Entrepreneur magazine.
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This story is from the August - September 2024 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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