In 1886, Carl Benz applied for a patent for his 'vehicle powered by a gas engine', this may be regarded as the birth certificate of the automobile industry. A Century later, the automotive industry had already witnessed an evolution, fast forward to 2023, and we are in the era of smart cars. So, what is a smart car? Smart cars are equipped with advanced technology and in simple words enable you to control aspects of the vehicle from your phone or other smart devices.
Recently, Mercedes-Benz partnered with Google and Nvidia to take smart cars to the next level. "We have partnered with Google for their new product called Google Places and Nvidia for an autonomous driving experience in level III and level IV. With respect to smart cars, we have been working on APIs for several years, partnered with other OEMs to build a holistic smart ecosystem," said Balaji Sethuraman, vice president, Mercedes-Benz Research and Development India.
"Mercedes has a spate of new capabilities, several of them centered on app integrations for its MBUX infotainment system," he added.
Automakers have placed renewed focus on their in-car experience to compete more closely with other trendsetters. With this partnership with Google, Mercedes-Benz will be the first automaker to build its own branded navigation experience based on new in-car data and navigation capabilities from the Google Maps Platform. Additionally, it is bringing more robust integrations from TikTok and other third-party apps into its vehicle systems to give customers a holistic experience of 'smartness'.
This story is from the Startups May 2023 edition of Entrepreneur magazine.
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This story is from the Startups May 2023 edition of Entrepreneur magazine.
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