Refiling the pen furthermore, the convenience and popularity of e-commerce platforms and online marketplaces have eliminated geographical barriers, allowing customers to browse and purchase stationery items from the comfort of their homes.
FROM PEN AND PAPER TO PLANNER AND WASHI TAPE
With the advent of the new millennium, a transformative movement in the industry has been observed. From its conventional reliance on pen and paper for educational institutes and workplaces to embracing a wide array of new-age stationery products catering to the needs of contemporary channels of artistic manifestation.
A wide range of products catering to various age groups and interests, such as - planners, sticky notes, journals, list notepads, highlighters, mechanical pencils, correction tools, etc., are accessible on the market. This shift in the Indian stationery industry reflects the growing demand for innovative, customizable, and aesthetically pleasing products, as consumers seek unique ways to organize and express themselves in their daily lives.
This story is from the June - July 2023 edition of Entrepreneur magazine.
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This story is from the June - July 2023 edition of Entrepreneur magazine.
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