THE FUTURE OF FINTECH
Entrepreneur magazine|April 2024
It's all about setting the house in order
PUNITA SABHARWAL 
THE FUTURE OF FINTECH

In the time when India's leading fintech player was looking out to survive due to constant friction with RBI, it wasn't a moment of cheer across the fintech sector. At the time of writing this piece, there were news all over about the free fall witnessed by Indian fintech players amidst the news of financial frauds and irregularities observed by the RBI.

When the opportunity is big, many come forward to enjoy their moment under the sun, however, not many are laid with the best of intentions towards consumer interest. When we have a regulatory environment where the Finance Minister suggests monthly meetings between fintech companies, startups, and regulators to address concerns and issues, it becomes the need of the hour to discuss what the future of fintech be. To understand more on how fintech companies can nurture innovation while ensuring regulatory compliance, we spoke to some leading fintec players to understand how these service providers are enabling compliant scale in fintech.

The Digital Payment Provider

ANIRBAN MUKHERJEE CEO, PAYU

PayU is India's leading online payment solutions provider, aiming to create a full-stack digital financial services platform to serve all (tapped and untapped) financial needs of customers (merchants, banks, and consumers) through technology. It provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology.

So far it has empowered 5 lakhs+ businesses, including leading enterprises, e-commerce giants and SMBs. Its payments business is one of the largest, fastest growing and profitable businesses in India among non-banking players.

This story is from the April 2024 edition of Entrepreneur magazine.

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This story is from the April 2024 edition of Entrepreneur magazine.

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