"I was lucky because they approached me for the show and the minute I got to know the narration I was excited because I am a martial artist myself, and that's my background. It was a perfect brand fit for me. I look at it as a platform to give these young competitors from India to fight on the world stage because I believe among all the 36 martial arts that form MMA, its kushti and kalaripayattu which are the most powerful and traditional ones," Shetty told us when asked how did he get associated with the show. One of the main objectives of the show is to make wrestling a household name in India, which was evident by the presence of India's top wrestling personalities at the launch - Mahavir Singh Phogat, Ritu Phogat (on whom Aamir Khan's Dangal was based) and the first Indian-born WWE World Heavyweight Champion, Khali. Shetty believes that the sport has the potential to become the biggest in India, overtaking football and cricket. Obviously, it isn't going to be an easy journey in a cricket crazy nation, as many of those present at the launch, including Khali commented.
This story is from the March 2023 edition of Entrepreneur magazine.
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This story is from the March 2023 edition of Entrepreneur magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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