Such has been the success of Massey Ferguson at the Jajola Boerdery near Volksrust, Mpumalanga, that current owner Japie Landman is now the third generation of his family to use the brand.
“My grandfather owned a Massey Ferguson, as did my father,” says Landman. “While it was logical for me to follow in their footsteps, sentiment can only take you so far. So I did my homework and discovered that the prices were very competitive.
“We also know the MF dealer, JWL, and the service is good, which was an important consideration.”
Landman, who was in the market for a sprayer, didn’t take long to make his decision: the latest MF 9300 self-propelled sprayer. Jajola Boerdery is a cattle and sheep farm that has diversified into wheat and maize.
Having long-standing clients like Jajola is vital for the success of both the dealer and AGCO Africa. Good aftersales service is important, says Werner Nel, managing director of JWL.
“We believe in long-term relationships based on mutual trust and respect. This means we become the farmer’s mechanisation partner, looking after all of their support requirements.”
Nel adds that there was definitely a gap in the market for the robust, entry-level MF 9300 in the sprayer range.
Delivering precision, capacity, and comfort, the straightforward MF 9300 is designed to cover more hectares per day, while minimising operating costs. It is aimed at small- and medium-sized farms, and operators appreciate its simplicity, strength, and value, says Landman.
This story is from the Farmer's Weekly 8 July 2022 edition of Farmer's Weekly.
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This story is from the Farmer's Weekly 8 July 2022 edition of Farmer's Weekly.
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