ON THE EIGHTH AND ninth floors of a pristine building in a research park in Salt Lake City, employees in gray uniforms tread under gold light fixtures, past abstract artwork, and around plush couches in the waiting area where they check patients in. This isn't a high-end spa, though the gentle intake process was designed to mimic exactly that kind of environment. It's the Metrodora Institute, a $35 million clinic and research facility co-founded last year by Instacart CEO Fidji Simo. Metrodora is dedicated to treating women with neuroimmune axis disorders: diseases including endometriosis, GuillainBarré syndrome, long COVID, multiple sclerosis, lupus, and more, in which the immune system appears to attack the nervous system. It opened to the public in March, and by the end of the year it expects to be treating 15,000 women, both at this outpatient facility, where there are currently thousands of people on the waitlist, and remotely, via telehealth consultations.
The hospital-like aspects of the clinic the gurneys, feeding tubes, pelvic exam rooms-exist alongside the VR-assisted treadmill area, serene yoga space, and cozy suite where patients with mobility issues can practice getting in and out of bed. Simo says that the arrangement is designed to identify and treat the poorly understood combinations of symptoms associated with neuroimmune disorders, which can include anything from nausea and food intolerances to brain fog and more.
Bu hikaye Fast Company dergisinin Spring 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Fast Company dergisinin Spring 2023 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Giriş Yap
CREATOR ECONOMY
Carpe DM New platforms monetize intimate\" bonds between creators and their fans.
MEDIA
Inside Cesar's Palace NBCUniversal News chairman Cesar Conde's empire was rocked by a recent revolt.
CULTURE WARS
IN 2013, RODZ AND GORE FOUND themselves chatting in a tent in the wilds of northern Utah, attendees at a conference at which guests reportedly paid up to $12,000 to do yoga, fish, and kibitz with fellow entrepreneurs, would-be investors, and the author and psychotherapist Esther Perel.
CULTURE WARS
Tipping Point Stephen Miller's nonprofit is suing a startup over racial discrimination. The diversity of American business is at stake.
WORK LIFE
Nancy Reyes, CEO of the Americas at BBDO, answers our career questionnaire.
POLITICS
The Color of Money ActBlue has become the default fundraising machine for the Democratic Party. Here's why that's dangerous.
PODCASTING
The \"Great Men\" Theory of Podcasting Listen up, the 21stcentury frontiersmen are talking—a lot.
WORLD CHANGING IDEAS
FROM THE TINY SOUTH PACIFIC ISLAND OF NIUE то THE BUSTLING STREETS OF PARIS, FROM GUINEA TO SAN FRANCISCO, PEOPLE ARE DEVISING SOLUTIONS TO THE WORLD'S GREATEST CHALLENGES.
THE PERPLEXITY EFFECT
WHEN YOU GOOGLE THE TERM \"PERPLEXITY AI,\" YOU GET A FAMILIAR-LOOKING RESPONSE: A LINK TO THE COMPANY'S WEBSITE FOLLOWED BY FOUR OTHER RELATED POPULAR QUERIES, A HANDFUL OF PUBLISHED ARTICLES, RELATED SEARCHES, AND AN ENDLESS SCROLL OF LINKS THAT IF PRINTED OUT MIGHT EXTEND FROM SAN FRANCISCO TO AUSTIN.
Where the Design Jobs Are
The shifting winds of the U.S. economy in the past year have left designers disoriented.
