NORTH AMERICA
1. Ramp
2. GHGSat
3. Benchling
4. Nasdaq
5. Flagship Pioneering
6. Ralph Lauren
7. Oxford Properties
8. Footprint
9. Roku
10. Radio Flyer
NEVER UNDERESTIMATE the power of an American brand. "The brand is the most indispensable thing." says David Aaker, a professor emeritus at UC Berkeley's Haas business school and author of more than a dozen books on branding strategy. "If you pull out the brand, you don't have a business."
This story is from the March - April 2023 edition of Fast Company.
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This story is from the March - April 2023 edition of Fast Company.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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