Lagos: The Natural Choice for The Macallan
The choice of Lagos, Nigeria, as the location for this exclusive event on February 23, 2024, was carefully considered. According to Jodie Marriott, The Macallan Brand Education Manager for the Middle East, Africa, and India (MEAI), Lagos has always been a significant focus for The Macallan, making it the natural choice to reveal the oldest whisky ever released by the brand.
The unveiling of The Reach in Lagos marked a milestone for whisky aficionados in Nigeria.
Marriott expressed her excitement, stating, "Being able to reveal The Macallan The Reach within Africa and, more specifically, Nigeria is a great honor for us and shows the ever-growing appreciation of single malt whisky (The Macallan) from our consumers and the phenomenal growth of the Nigerian market. We cannot wait to see how this develops over the next few years."
Similarly, Hammed Adebiyi, Brand Manager of the Edrington Portfolio, Nigeria, says The Reach embodies the pinnacle of craftsmanship and the unveiling represents a monumental highlight for whisky enthusiasts.
The Reach: A Testament to Craftsmanship and Legacy
The Reach is more than just a whisky; it is a symbol of The Macallan's mastery and commitment to excellence. Adebiyi describes it as the oldest expression ever released by The Macallan.
"Encased in a mouth-blown Lalique crystal decanter, held by a unique sculpture of three hands, those three hands represent our past, present and future. Being 81 years old and the oldest expression from The Macallan, it showcases The Macallan's commitment to mastery and craftsmanship, our long-standing history as a brand and how peerless our spirit is."
Crafting The Reach: A Labor of Love
Marriott provided insight into the creation process of The Reach.
This story is from the April - May 2024 edition of Forbes Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April - May 2024 edition of Forbes Africa.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
TRACK, WATCH, BEFRIEND
IN THE PRISTINE WILDERNESS OF GABON ARE THE MAJESTIC AND GENTLE WESTERN LOWLAND GORILLAS. A FIRSTHAND REPORT FROM OUR TRAVEL WRITER ON WHAT GOES INTO HABITUATING THEM.
CHALLENGING BUT NECESSARY: THE AI BALANCING PROBLEM
Artificial intelligence (AI) continues transforming many industries, providing unprecedented opportunities for innovation and efficiency. However, these advancements bring complex challenges that necessitate a delicate balancing act.
BEYOND ACADEMIA: THE SOCIETAL IMPACT OF MULTILATERAL EDUCATIONAL COLLABORATIONS
The great poet William Butler Yeats once said, \"Education is not the filling of a pail, but the lighting of a fire.\"
The Business Of Dance: Embracing One's Individuality And Style
In the dynamic world of street dance, passion and perseverance pave the way for success. Living out this ethos is South African born B-girl turned businesswoman, Courtnaé Paul.
COMPASSION FATIGUE: THE DANGEROUS DESCENT FROM HELPING TO HURTING
It is a workplace reality that caring too much for your colleagues can hurt you.
IT HAS NEVER BEEN MORE CRITICAL TO FIND OUR NICHE
Have you found your niche? I received a lot of advice when I set up my company, but perhaps the most important consisted of just three words: Find Your Niche.
HOW TO MAKE AFRICA WIN OFF THE FIELD TOO
When all else fails, try sports. It's good for the soul.
BEAN THERE, DONE THAT
British author Roald Dahl tapped into every chocoholic's imagination when creating Willy Wonka's bizarre chocolate factory in his 1964 children's novel Charlie and the Chocolate Factory.
IT DOESN'T GET ANY BETTER THAN WORKING WITH AL PACINO ON BROADWAY'
Arnold Vosloo Actor
BLENDED FINANCE: BRIDGING THE GAP IN EMERGING MARKETS IN SUPPORT OF THE SDGS
Amid the widespread global support for the United Nations' Sustainable Development Goals (SDGs), there was an underlying concern among economists and financial advisors in the emerging and frontier markets: public sector and donor funds were stalled, if not regressing, and the funding gap to realize the SDGs was increasing.
