NO ACCIDENT
Forbes US|December 2024/January 2025
John Morgan has built a ten-figure fortune and the nation's largest personal injury law firm on the back of marketing and memories of growing up poor.
BRANDON KOCHKODIM
NO ACCIDENT

In 1988, more than a decade after the Supreme Court legalized lawyer advertising, 32-year-old John Morgan set out to make his name into the "Kleenex" or "Xerox" of personal injury law. Today, Orlando, Florida-based Morgan & Morgan spends $350 million annually on billboards, cable television and other ads, most featuring Morgan, now age 68, alongside UFC fighters or depicted as Santa Claus, Benjamin Franklin or a swimsuit model.

This story is from the December 2024/January 2025 edition of Forbes US.

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This story is from the December 2024/January 2025 edition of Forbes US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.