THE PGA TOUR AND FEDEX BEGAN THEIR PARTNERSHIP in 1986 when FedEx, still a young distribution company, stepped in as the title sponsor of the PGA TOUR's annual St. Jude Championship. Nearly two decades later, the two organizations revolutionized the competitive landscape of the PGA TOUR by introducing a season-long competition known as the FedExCup in 2007. And with another 10-year deal in place, the partners are set to continue transforming the game.
"We have a long history," said Richard Smith, president and CEO, airline and international, at FedEx. "We've raised [more than] $65 million for St. Jude Children's Research Hospital ... Our relationship with the TOUR and St. Jude has been a huge part of our success story."
In April 2023, FedEx officially turned 50. To celebrate this milestone and their ongoing partnership, the PGA TOUR and golf superstar Rory Mcllroy-the only threetime champion of the FedExCup-threw a party in honor of FedEx in Charlotte, during the Wells Fargo Championship in May.
"To be the only player of my generation to win the FedExCup three times, with the only other multiple winner being Tiger Woods, that's a pretty cool achievement-l certainly feel like it's a big feather in my cap," said Mcllroy, who co-owns the Puttery, the modern mini golf venue where the party was held. "As the legacy of the FedExCup grows, hopefully my legacy grows with it."
This story is from the August - September 2023 edition of Fortune US.
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This story is from the August - September 2023 edition of Fortune US.
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