Developing Concept

Two aspects which contribute towards making a successful restaurant are location and the concept.

Here we would explore the latter in some detail. The concept of a restaurant is a composite term and entails several factors. It is important to have a dynamic concept for a restaurant and also the means of implementing that concept in order to create a successful restaurant.

Whether or not you are an experienced restaurateur, you must start with a clear, good concept for your restaurant. This is valid for a restaurant in a hotel also. Experts reiterate the fact that for successful food service operations, it is crucial to have a suitable concept. Therefore restaurant operations in a hotel too must be leveraged on a Suitable concept.

The concept includes the crucial elements which are the theme of the restaurant, the overall vision of the menu, the pricing and the standard of the services, the name of the restaurant, and the ambience and décor of the facility. Together they create a first impression and also an enduring impression on the guests.

It also involves planning details for multiple practical issues, not just choosing a style of cuisine. Understanding the market segment other critical issues in developing concept include planning restaurant design, studying competitive challenges, researching market demographics, and developing a financing strategy.

For a stand-alone restaurant or a restaurant in a given five-star or four-star property to work effectively, it is important that all of these elements work together.

Here we are discussing some of the elements of the concept that a successful restaurant within a hotel or otherwise must have.

Theme Planning

It is important to start a restaurant with a clear theme and define its purpose at the very first outset. In other words, every food service operations must begin with the 'conception of a theme'. The theme is the central idea of the restaurant.